Marju Karin OÜ is committed to protecting the privacy of its customers and online store users and has drawn up this privacy policy concerning the collection, use, disclosure, transfer and retention of customers’ personal data.

Collection and use of personal data

We collect personal data through our online store in order to provide services to customers, deliver ordered goods and fulfill our obligations to the customer. The personal data we collect and use comprises contact details, specifically the customer’s name, company name, postal address, phone number and e-mail address.

Other data

We also collect non-personal data, i.e. data which cannot be directly linked to specific persons. Such data includes, for example, the gender, age, preferred language and location of visitors of the heelstop.ee online store. We also collect data about how our customers use our website and online store, which is used to identify customer preferences.

Use and amendment of data

We use this collected personal data to handle queries, orders and communications. The customer has the right to amend or delete their data on the page ‘My personal information’.  We use collected non-personal data to determine the most relevant products on our website as well as to send newsletters on discounts and promotions to customers. Subscribing to our newsletters is optional and may be cancelled at any time.

Protection of personal data

We shall implement all necessary measures, including both administrative and technical ones, to protect our customers’ personal data. Access to personal data for amendment and processing is only provided to authorised persons. Marju Karin OÜ does not transfer collected personal data to third parties.


Personal data collected when placing orders through the sinine.ee online store shall be treated as confidential information. Data communications channels with banks are encrypted to ensure the security of the buyer’s personal data and bank details.

Privacy policy terms and conditions and changes

Marju Karin OÜ reserves the right to change the terms and conditions of its privacy policy, in which case customers shall be duly notified.

If you have questions about our privacy policy, please send an e-mail to info@marjukarin.ee.